Thursday, December 2, 2010

2010 12 02 - We Win!!

On the Second of December, Russia was awarded the World Cup for the Year 2018. I was sitting in our apartment in Moscow, but because of the electronic age we live in I got the news via a Baseball Blog that originates out of Atlanta. This may say more about my strange life then it says about the electronic media.

Still an event that is almost 8 years away is cause for great excitement in Moscow and was trumpeted via all of the major papers. The 2014 Winter Olympics will also be hosted by Russia in the resort town of Sochi which is located on the Black Sea.

Moscow Times WC 2018 Story - Don't bother going to the Link, I didn't read the story either.


Zenit Logo

The Russian Cup or Rambler Cup in 2010 was awarded to Club Zenit from St Petersburg - They won the championship game by a score of 1-nil (Shocking).

I know virtually nothing about soccer/futbol, but I do enjoy having a favorite team so Club Zenit has joined the foray of favorite teams in the Ember household - This deicision was base on two factors: They are from St Petersburg and Billie Jo found one of the players attractive.

If you look at the above logo (click to enlarge). Zenit (pronounced Zen-Neet) is in the circle. The Top Left of the circle (9 - 12 o'clock) says "Futbol-Nee". The Top Right area (1 o'clock) specifies KLYB pronounced CLOOB - with a long U for Club. Finally the balance of the circle says Saint Petersburg.

The big letters at the bottom tell us that this is a bag from the OFFICIAL MAGAZINE - Magazine is the Russian word for store or shop. And indeed Zenit has it's own stores. The stores are fully stocked in apparel and other merchandise. Uniforms and Tees are available for the entire Zenit roster, both home and away colors, in shirts sponsored by Nike - the Goddess of Shoe Branding.

Branding
I stuck to US teams in my Branding Survey - pretty much because that is what I know. I am sure that we have crossed paths with Man U shirts and caps at some point but I have no idea what any of the Futbol Logos look like. I am pretty sure I also noticed some Formula 1 Jackets. F1 is pretty popular throughout Europe and while we were here the championship drew a fair amount of coverage.

I do now Know Zenit's logo but will not be counting it in the branding survey.

I did come across someone wearing a Broncos Sweatshirt today - Who would have guessed that the first NFL logo I would spot would belong to the Broncos?


New York Yankees 9
Los Angeles Dodgers 2
Solchi 2014 2
Boston Celtics 2
U of Michigan 2
NHL 2
Elliot Sadler 1
Atlanta Braves 1
Chicago Bulls 1

NBA 1
Oregon U 1
Denver Broncos 1

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